Harrison Rose, co-founder of GoodFit, speaks with Itxaso del Palacio, Partner at Notion Capital, about the company’s approach to go-to-market data. Their conversation also covers why Harrison chose to work with Notion Capital again and how he thinks about choosing an investment partner.

Data for go-to-market teams

"GoodFit is a data platform for go-to-market teams."
— Harrison Rose

Harrison says GoodFit helps companies run more efficient sales teams or pursue programmatic go-to-market strategies. The platform uses the data that informs how those companies choose to go to market. He founded GoodFit with Aleksander Bury, a former colleague at Paddle.

Itxaso describes a change in how businesses find potential customers. She says people search less on Google, making ads a less efficient source of leads. GoodFit uses AI to identify leads for businesses and help them run programmatic go-to-market strategies. For Itxaso, the founders’ experience matters: while building Paddle, their team faced the problem of identifying leads and developed its own algorithms to address it. She sees that experience as strong founder-problem and founder-market fit.

"This is a problem that you guys experienced when you were building Paddle, and so you have firsthand experience solving it for yourself."
— Itxaso del Palacio

Working together again

Harrison’s relationship with Notion Capital began in 2017, when Notion backed him at Paddle, his previous company. When GoodFit raised its first institutional round, he wanted to work with Notion again. Notion Capital led GoodFit’s £11m Series A.

"Raising our first round of institutional funding with GoodFit, it was the only choice and the only set of folks I wanted to work with."
— Harrison Rose

Harrison describes the decision as easy the second time around. He says investors can look similar from the outside, but his experience of Notion was different. He points to its operating experience and to the belief and support he received as a founder. Those qualities shaped his choice after he had already worked with the firm at Paddle.

Choosing a partner

Harrison argues that founders should consider partner fit alongside founder-market fit. An investment partner joins the board and works with the company for a long time, so he wanted a perspective that complemented his own experience.

"In the same way you think about founder-market fit, you also need to think about that at a partner level too."
— Harrison Rose

Paddle was a sales-led business. Harrison chose to work with Itxaso because she and many companies in Notion’s portfolio know product-led growth well. He describes their different experiences and perspectives as a “yin and yang”. Itxaso, in turn, says she is excited about GoodFit’s opportunity and believes the team can build a very large business.

The conversation connects GoodFit’s approach to a problem its founders encountered at Paddle. It also shows why Harrison’s prior experience with Notion, and the perspective Itxaso brings, mattered to his choice of partner.