Cookies Policy
Please read this cookie policy carefully as it contains important information on who we are and how we use cookies on our website. This policy should be read together with our privacy policy which sets out how and why we collect, store, use and share personal information generally, as well as your rights in relation to your personal information and details of how to contact us and supervisory authorities if you have a complaint.
Who we are
This website is operated by the Notion Capital Group, (“we”, “us” or “our”).
Our website
This cookie policy relates to your use of our website, https://www.notioncapital.com/.
What are cookies
A cookie is a small text file which is placed onto your device (e.g. computer, smartphone or other electronic device) when you use our website. We use cookies on our website. These help us to recognise you and your device and store some information about your preferences or past actions.
For example, we may monitor anonymized data of how many times you visit our website, which pages you navigate to, how long you spend on those pages, which country your ISP is serving traffic from and what device you are browsing from. This information helps us to build a profile of our users.
For further information on our use of cookies, including a detailed list of your information which we and others may collect through cookies, please see below.
For further information on cookies generally, including how to control and manage them, visit the guidance on cookies published by the UK Information Commissioner’s Office, www.aboutcookies.org or www.allaboutcookies.org.
Third-party services and international transfers
Our website embeds or integrates content and services from a number of third-party platforms, including Google (Analytics and YouTube), HubSpot, LinkedIn, X (formerly Twitter), Vimeo and others. These third parties may set their own cookies on your device when you visit our website.
Some of these third-party providers are based outside the United Kingdom (UK) and European Economic Area (EEA). Where personal data is transferred to countries outside of the UK and EEA, we either rely on appropriate safeguards (such as standard contractual clauses or equivalent UK transfer provisions) or adequacy decisions.
We encourage you to review the privacy and cookie policies of the third parties whose websites you visit, for further information on how they process your data.
Consent to use cookies and changing settings
We will ask for your permission (Consent) to place cookies or other similar technologies on your device, except where they are essential for us to provide you with a service that you have requested.
You can withdraw any consent to the use of cookies or manage any other cookie preferences by clicking on the cookies icon at the bottom of any page on our site. You can then use the on/off toggle as appropriate. It may be necessary to refresh the page for the updated settings to take effect.
Our use of cookies
The tables below provide detailed information about the cookies we use and why. Cookies are categorised as follows: Strictly Necessary (required for the website to function), Analytics (help us understand how visitors use our site), Marketing (used to deliver relevant advertising and track campaign performance) and Personalisation (remember your choices).
Strictly necessary
These are required for our website to function and for security. They are always active and do not require your consent.
| Name | Type | Provider | Domain | Retention | Purpose |
|---|---|---|---|---|---|
__cf_bm |
Cookie | Cloudflare | .hsforms.com, .hsforms.net, .hubspot.com | 30 minutes | Bot management. Distinguishes human visitors from automated traffic so that our forms and embedded content work correctly. |
_cfuvid |
Cookie | Cloudflare | .hsforms.com, .hubspot.com | Session | Groups requests from a single visitor so that rate limiting is applied correctly. It does not track visitors across websites. |
li_gc |
Cookie | .linkedin.com | 6 months | Stores a guest visitor's consent choices for LinkedIn's own use of non-essential cookies. | |
ARRAffinitySameSite |
Cookie | Microsoft Azure | .snazzymaps.com | Session | Keeps one visitor's requests on the same server when we display an embedded map. Required for the map to load reliably. |
fs-consent |
Cookie | Consent Pro (Finsweet) | .notioncapital.com | 1 year | Records the cookie preferences you have chosen. Required for our cookie banner to remember your decision. |
Analytics
These help us understand how visitors use our site so that we can improve it. They are only set with your consent.
| Name | Type | Provider | Domain | Retention | Purpose |
|---|---|---|---|---|---|
_ga |
Cookie | Google Analytics | .notioncapital.com | 2 years | Assigns a randomly generated ID to your device so that we can count unique visitors and understand how our site is used. |
_ga_PXHHB1FZRP |
Cookie | Google Analytics | .notioncapital.com | 2 years | Used by Google Analytics 4 to keep track of your session and to record the dates of your first and most recent visit. |
_gid |
Cookie | Google Analytics | .notioncapital.com | 1 day | Assigns a short-lived ID to your device so that we can count visitors and page views over a single day. |
_gat_UA-21020910-2 |
Cookie | Google Analytics | .notioncapital.com | 1 minute | Limits how often data is sent to Google Analytics on busy pages. It stores no visitor information. |
__hstc |
Cookie | HubSpot | .notioncapital.com | 6 months | Records when you first visited, when you last visited and how many times you have visited, for website analytics. |
__hssc |
Cookie | HubSpot | .notioncapital.com | 30 minutes | Tracks the current visit so that HubSpot can tell when a new session starts. |
__hssrc |
Cookie | HubSpot | .notioncapital.com | Session | Records whether you have restarted your browser, so that HubSpot can count sessions accurately. |
hubspotutk |
Cookie | HubSpot | .notioncapital.com | 6 months | Identifies your browser to HubSpot and links form submissions to your visit history. |
Marketing
These are used to measure the performance of our advertising and to support embedded content from social and video platforms. They are only set with your consent.
| Name | Type | Provider | Domain | Retention | Purpose |
|---|---|---|---|---|---|
bcookie |
Cookie | .linkedin.com | 1 year | A browser identifier used by the LinkedIn Insight Tag to measure the performance of our LinkedIn advertising. | |
lidc |
Cookie | .linkedin.com | 1 day | Routes your requests to the correct LinkedIn data centre when the LinkedIn Insight Tag runs. | |
li_adsId |
Local storage | .notioncapital.com | 30 days | Stores a visitor identifier used by LinkedIn Ads for conversion tracking and audience matching. | |
personalization_id |
Cookie | X (formerly Twitter) | .twitter.com | 2 years | Used by X to personalise the advertising you see, based on the sites you visit that carry X content. |
muc_ads |
Cookie | X (formerly Twitter) | .t.co | 2 years | Used by X to measure advertising performance and to personalise advertising. |
_twpid |
Cookie | X (formerly Twitter) | .ads-twitter.com | Session | Set by the X advertising tag to link a visit to our site with an advertising campaign. |
ytidb::LAST_RESULT_ENTRY_KEY |
Local storage | YouTube | .notioncapital.com | Until you clear your browser storage | Set by embedded YouTube players to remember the last video result you selected. |
yt-player-caption-persistence |
Local storage | YouTube | .notioncapital.com | Until you clear your browser storage | Set by embedded YouTube players to remember whether you switched captions on or off. |
yt-icons-last-purged |
Local storage | YouTube | .notioncapital.com | Until you clear your browser storage | Used by embedded YouTube players to manage the player's cached icon files. |
Personalisation
These remember your choices and adapt how our website behaves. They are only set with your consent.
| Name | Type | Provider | Domain | Retention | Purpose |
|---|---|---|---|---|---|
seenAnimation |
Cookie | Notion Capital | www.notioncapital.com | 1 day | Records that you have already seen our homepage introduction animation, so that it is not shown again on your next visit that day. |
How to turn off all cookies
You can manage your cookie preferences and withdraw consent using the cookie settings tool on our website.
You can also change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some functionality of our website and embedded third-party content such as videos, maps, forms, and event widgets which may not work correctly.
For further information about cookies and how to disable them, please visit the guidance published by the UK Information Commissioner's Office at ico.org.uk, or www.aboutcookies.org or www.allaboutcookies.org.
You may use the following link to change your cookie preferences for the Notion website:
How to contact us
Please contact us if you have any questions about this cookie policy or the information we hold about you. You can reach us by email at: info@notioncapital.com. For more information about how we process your personal data, including your data protection rights and how to make a complaint, please see our privacy policy.
How to make a data protection complaint to us
If you have a complaint about how we use your personal data, you can contact us using the details set out above. We will acknowledge receipt of your complaint within 30 days and will take appropriate steps to investigate and respond to your complaint without undue delay. We will keep you informed where appropriate and will tell you the outcome of our investigation.
You also have the right to complain to the ICO, the UK data protection regulator, or any other relevant data protection regulator, at any time. You can make a complaint to the ICO here: https://ico.org.uk/make-a-complaint/data-protection-complaints/. However we would appreciate the chance to deal with your concerns first.
Changes to this policy
This cookies policy was last updated in August 2026 and supersedes all previous versions. We keep this policy under regular review to ensure it remains accurate and up to date with the cookies and tracking technologies in use on our website. If we make changes, we will post the updated policy here and may take reasonable steps to notify you where such changes affect the processing of your personal data.
Get the latest from Notion Capital. Sign up to our newsletter.
Keep the conversation going:
