Predictive customer intelligence & personalization.


Idio exists to power the perfect customer conversation, driving better insight, engagement and revenue for leading global enterprises, including JP Morgan, Intel, and IG Group. Idio’s Content Intelligence platform identifies patterns in each client’s content consumption to understand their interests, and inserts real-time dynamic content into communications across digital and sales advisor channels to personalize the experience.

Idio has offices in London and New York, and has raised at total of $12M in venture capital finance lead by Notion Capital.

Founded by

idio_Edward-BarrowEdward is the co-founder and CEO of Idio and a 3rd generation predictive analytics innovator – probably the only person in the world who can make that claim (or at least who wants to). His grandfather built radar for submarines, helping distinguish signal from noise, literally. His father was the founder & CEO of KiQ; the pioneer of Next-Best-Action with several patents for predictive analytics in customer experience. KiQ was sold to Chordiant, before being bought by Pegasystems to form their Real Time Decisioning technology.

That legacy, coupled with Edward’s vision for how predictive techniques can deliver huge customer and corporate value in a digital-first world, led to the birth of Idio.


idio__Andrew-Davies1Andrew is co-founder and CMO at Idio and met Edward in his 3rd year of University. Previously he had worked for Deloitte in their Tech, Media & Telecoms division, and dipped his toe in the startup world as an alternative to returning to corporate life. The most interesting of these startups was thrudigital, a development agency serving clients like Sky, ITV and No. 10 Downing Street. The culmination of this work was an early social analytics platform, which provided real-time global insight to O2 on how the launch of the first iPhone was being received.

A few years after Idio was founded, Idio acquired this agency to bring onboard a great technical team who remain with Idio to this day, including our CTO, James Griffin.




First Invested

London, New York