August 14, 2015

Elevaate agrees new funding deal with Notion Capital

Stamford, 6th August 2015

Elevaate, today announced a further $1.2m funding round with investment firm Notion Capital.

The Elevaate platform creates new featured shelf space within a retailer’s digital presence, allowing both retailer and supplier to have more control over product positioning.

“Elevaate has been built from the ground up for retail in the digital age” said Simon Harrow, CEO, Elevaate. “We’ve built an incredibly talented team of seasoned retailers that understand the challenges facing the industry. We’re excited to be working with Notion Capital on building a scalable enterprise class solution that can address those issues.”

The Elevaate platform opens up new opportunities for collaboration between retailers and suppliers. The foundation is a real-time bidding system that provides the flexibility to serve any product at any time into the shopper’s digital journey.

Since launching in April 2015 Elevaate has seen aggressive traction with over 10m products served through the platform and an average of 30% growth week on week. This advanced technology requires no edits to the existing code base or CMS providing a credible solution to the problems of cumbersome, legacy systems without disruption to the business.

A mix of leading brands – both retail and suppliers – are already rolling out across multiple categories and seeing an enormous step-change in performance benefits.

‘Elevaate is well beyond the proof of concept stage and we’re delighted to be funding the next step of this growing start-up business’ said Chris Tottman, Partner at Notion Capital, ‘Digital Retail is a hot topic and Elevaate is a cloud platform built to scale globally as it transforms a retailers’ ability to recognise new growth in their digital channels while creating tangible benefits for customers and suppliers.’

Lesley Mace +44 7717 494 370

About Elevaate:

Fast, real-time and user centric, Elevaate allows for more control of product positioning in digital real-estate, greater collaboration between retailers and suppliers and provides new opportunity to curate shopper experiences, profitably.

With financial investment from Notion Capital, hosted by Rackspace, Elevaate is a secure, enterprise-level platform and is built to deliver the next generation of retail in the digital age.

About Notion Capital
Notion is an entrepreneur-backed venture capital firm focused on high potential businesses in the Cloud Computing and Software-as-a-Service (SaaS) markets. The Notion team has unique expertise and experience in the Cloud Computing market having founded, built and exited two highly successful businesses in the space – Star and MessageLabs. Companies within Notion’s portfolio include Adbrain, Brightpearl, Duedil, Glow, Wercker, NewVoiceMedia, The Currency Cloud and Tradeshift.

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