It’s common to assume that the decision to use a new product (or otherwise) is a rational one.
In the minds of most, the sequence goes like this:
In this episode, Paul Jackson, Product Manager at Castle, on productisation. We discuss why products are about value delivery, not technology, the three pillars of product and how to avoid stack fallacy.
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Productisation is generating a lot of interest right now.
For those unfamiliar with the term, it describes an approach to product development that is customer-centric and value-based, rather than one that is functional or grounded in technology.
Value matters in …