I think it’s important for a start-up to be thinking about their brand from the outset. You may not have the budget to promote your brand in the market but the internal elements such as your vision, your core messaging and your values can be established early on...Read more...
Where We Invest
Notion Capital has a unique approach to investing that is founded on entrepreneurial empathy, real added-value, a balanced team, a laser focus on a market that we know very well and a strong belief in the megatrend that is cloud computing.
Where We Invest
Notion invests in what we term ‘internet-based services’ which covers both the cloud computing and everything-as-a-service sectors. There are two principal reasons why we focus on this market:
- It is the market that we have a great deal of experience in as a team, having founded, built and sold two of Europe’s largest internet-based services companies in Star and MessageLabs. Having founded Star in 1995 as one of the UK’s first ISP’s, and then MessageLabs in 2000 as the first company in the world to deliver anti-virus and anti-spam as a hosted service, we feel we are true pioneers in the cloud computing industry. This experience gives us an ‘unfair advantage’ in terms of our ability to source, evaluate and, most importantly, add value to the businesses we invest in. This is especially important given that cloud computing is still in its infancy and this type of proven experience is not widely available.
- We believe that ‘the cloud’ represents a revolution in computing and communications that we haven’t seen since the rise of the PC in the 1990’s. Increasingly, the on-premise ‘client –server’ model and the dependence on the PC are starting to look like dated concepts. At the same time, the cloud is fast emerging as a better alternative whereby computing resources and applications can be accessed using any device anytime and anywhere at a fixed monthly cost. We believe that the majority of technology and communications budgets will be allocated to the cloud within ten years and this represents a huge opportunity.