Startup Advice Series

Marketing Automation: What are the benefits?

Let’s begin at the beginning – what is marketing automation?

In simple terms, marketing automation refers to the process of using software to automate marketing practices. Be they email marketing, social media marketing, or those more complex multi-channel campaigns, … Read More

Category creation as strategy in tech

This blog is inspired by the discussions I have every week with our founders but brought to life by the team at Play Bigger. All the clarity and insights are all them.

History shows us that … Read More

When should a UK startup establish a US company?

One of the most common questions we field from UK startups and scale-ups building a US business is when to establish a separate US company.

Below are various indicators that it’s time to strongly consider setting … Read More

Leveraging your employer brand to attract the right hires

Whether they’ve actively thought about it or not, every single organisation has a employer brand. Although far wider definitions are possible, we can essentially sum employer brand up as how a business is perceived by those individuals who … Read More

Brexit, the Budget and what UK tech companies think about innovation

Brexit is on the tip of everyone’s tongue right now. “What will it mean for me?” “…For my company?”, “How will the economy do?”, “What actions will the government take?” Indeed, 73% of companies think that Brexit makes … Read More

5 Habits of Running Highly Effective Board Meetings

The founder of a company we have recently invested in was asking me for some advice about running board meetings. I think it’s an important subject.

There is definitely far too much time wasted at board … Read More

Growing your SaaS Business: The $100 Million Dollar Mission

This is a summary of my presentation at SaaStock on Tour, London, 15th March, 2017.

The goal for Notion is simple – to be recognised as the definitive European enterprise software investor; attracting the very best enterprise … Read More

Developing a solid inbound marketing strategy

It’s not always good form to begin an explanation of what something is by describing what it isn’t. However, in the case of inbound marketing, the first thing that must be understood is the fact that inbound marketing … Read More

The Journey and The Struggle: an introduction to Productisation

Productisation is generating a lot of interest right now.

For those unfamiliar with the term, it describes an approach to product development that is customer-centric and value-based, rather than one that is functional or grounded in technology.

Value matters in … Read More

The two metrics every SaaS founder should know

“There are two key SaaS measures that every founder should know: growth efficiency and revenue efficiency, these are the most critical factors that influence valuation.” – Peter Weed, Mckinsey, speaking to Notion Capital’s family of SaaS founders.

Taking a progressive approach to the tech skills shortage

It’s widely accepted that a technical skills shortage grips London. Given our thriving tech sector is driven by emerging technology, it’s not surprising there’s a shortage of skills in key in-demand areas. The moment a sector stands still … Read More

VC Terminology Glossary: 49 Terms to Learn before Raising Capital

As part of any investment discussion, you’ll hear people use a number of technical and legal terms. The jargon can be complicated and opaque to those unfamiliar with it. It’s not immediately obvious after all what a liquidation … Read More